CHINA | STUNT & OOH | SOCIAL

China hosted the 2022 Winter Olympics. Genting Snow Park, near Beijing, was chosen to be part of the official Olympic Venue. The North Face not being an official event sponsor, had to close one of their biggest and most iconic stores in Genting, for the whole winter season. We took this challenge to really celebrate those who truly never stop exploring.

1X ONE SHOW ASIA + 3X SHORTLIST | 2022 ADWEEK AWARDS - BEST POP UP