PAKISTAN | STUNT & SOCIAL
Over 3000 children go missing in Karachi every year. Like these missing children, the posters to find them also get lost in the crowd. Roshni Helpline wanted to reunite these families, but the task was hard with limited resources. We transformed a popular cultural icon of Pakistan, the kite, into a communication vehicle to reunite missing children with their families. Over 4000 kites were printed with the details of missing children.
1X ASIA SPIKES AWARD | 1X SINGAPORE GONG AWARD
CHINA | 360 CAMPAIGN | SOCIAL
As the host country, China was expecting its best-ever Winter Olympic performance in 2022. For that reason, all the country’s media was pushing event related brands and news, both online and offline. While people were all focusing on the medals, The North Face wanted to remind them that everyone who embraces the exploration spirit can reach #TheUltimateVictory.
ONE SHOW ASIA 2X SHORTLIST | 2022 ROI AWARDS - GOLD
