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At their early forties, many women stand at their peak. Their minds are sharper, their hearts wiser. But then comes the mirror. The reflection shows lines mapping every worry, laugh, and truth. All they see is what time has taken. Just as they become their most magnificent selves, the mirror reflects only what's fading. They forget they're becoming more than ever imagined. By reframing the mirror, we turned it from critic to champion. Through three women's stories, reflections became celebrations—where they once saw signs of ageing, they see signs of resilience. Olay honours this by bringing out their best skin. The present isn't just another version of themselves—it's their best one yet.