CHINA | 360 CAMPAIGN | SOCIAL

As the host country, China was expecting its best-ever Winter Olympic performance in 2022. For that reason, all the country’s media was pushing event related brands and news, both online and offline. While people were all focusing on the medals, The North Face wanted to remind them that everyone who embraces the exploration spirit can reach #TheUltimateVictory.

ONE SHOW ASIA 2X SHORTLIST | 2022 ROI AWARDS - GOLD

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